Pamela Keselman

Pamela
Keselman Babor

Senior Product Owner with 8+ years of experience leading end-to-end product development across SaaS, Insurance Tech, and Mobile & Web industries.

Available for work
Barcelona, Spain
Remote Worldwide
CURRENTLY
Product Owner - App
@ Fluidra
Mar. 2024 — Sep. 2025
EXPERTISE
Agile DeliveryProduct OwnershipUX/UIScrumJiraFigma

Experience

2011 — Present
2024

Product Owner - App

Fluidra

Product Owner for Fluidra Pool App, enabling pool owners to control equipment and automation from mobile devices. Leading discovery, scoping, development, QA, and release processes.

AgileUX/UICross-functional
2023

Product Owner - SaaS

Open Landscape Network

Product Owner for an Environmental SaaS platform in Alaska, overseeing web and mobile app development. Optimizing user flows, defining user stories, and prioritizing backlog.

SaaSMobileWeb
2022

Product Owner - SaaS

Genesis Digital (Kartra)

Management and strategic oversight of KARTRA's all-in-one e-commerce software. Responsible for backlog prioritization, roadmap definition, and OKR tracking.

E-commerceOKRsRoadmapping
2019

Product Owner & CRO - Insurance

CaixaBank

Conceptualization of new digital services using Agile methodologies. Defining functional requirements, facilitating ceremonies, and conducting A/B testing.

Insurance TechA/B TestingLAB

Portfolio

SELECTED PROJECTS
Fluidra Pool App

Fluidra Pool App

Mobile App

Mobile app enabling pool owners to control equipment and automation remotely

Environmental SaaS Platform

Environmental SaaS Platform

SaaS

Web and mobile platform for environmental data management in Alaska

Kartra E-commerce Platform

Kartra E-commerce Platform

E-commerce

All-in-one e-commerce software for digital entrepreneurs

CaixaBank Insurance (Cars)

CaixaBank Insurance (Cars)

Insurance Tech

Digital insurance services platform with optimized user experience

Skills

CORE SKILLS

Product Ownership
Agile Delivery
Requirements Gathering
Backlog Management
Roadmapping
UX/UI Collaboration
Acceptance Criteria
Stakeholder Management
User Stories
Technical Documentation
A/B Testing

TECHNICAL TOOLS

Jira
Figma
Rally
Confluence
Adobe Suite
Omniture
Google Analytics

LANGUAGES

🇪🇸
Spanish
Native
🇬🇧
English
C1 Advanced

Education

Master in Digital Marketing & Ecommerce
Inesdi, Barcelona
2017
Bachelor in Hotel Management
UP, Buenos Aires
2007 — 2011

Let's Connect

Always interested in new opportunities, collaborations, and conversations about product development and digital innovation.

WORK AUTHORIZATION
Spanish Citizen · Remote Worldwide
© 2026 Pamela Keselman Babor. All rights reserved.
Product Owner · SaaS · Mobile & Web · Agile